Customers

Customers Don’t Know What They Want. Stop Expecting Customers to Know What They Want. It’s just never going to happen. Get over it.

– The Iceberg Secret, Revealed

– Joel Spolsky

Don’t ask directly “What do you want?”

because this question gives a customer too many (infinite) choices.

— Me@2011.07.12

2011.07.14 Thursday (c) All rights reserved by ACHK