Customers Don’t Know What They Want. Stop Expecting Customers to Know What They Want. It’s just never going to happen. Get over it.

– The Iceberg Secret, Revealed

– Joel Spolsky

… ignore what customers ‘say’ and focus on what they ‘do’ with the product.

… it is extremely important to measure and understand how your customers interact with your product. That is the signal. What they say about your product, is mostly just noise.

— Don’t Listen To What Your Customers Say, Look At What They Do

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2013.05.23 Thursday ACHK