Startup 3

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Consulting is where product companies go to die.

By which I mean not that it has to make something physical, but that it has to have one thing it sells to many people, rather than doing custom work for individual clients. Custom work doesn’t scale. To be a startup you need to be the band that sells a million copies of a song, not the band that makes money by playing at individual weddings and bar mitzvahs.

* “How to Fund a Startup”, November 2005

— Paul Graham

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2010.11.05 Friday ACHK