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Ultimately, you have to decide which is more important — building your own brand, or building the brand of the website you’re contributing to? While these two concepts are not necessarily opposed, I strongly urge everyone reading this to err on the side of building your own brand whenever possible. Websites tend to come and go; the only sensible long term strategy is to invest in something that’s guaranteed to be around for the rest of your life: you.

— Are You a Digital Sharecropper?

— programming and human factors

— by Jeff Atwood

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2011.02.13 Sunday ACHK