Investment, not expense

What really impresses me most about what Robert’s done is that he’s realized that by selling the outcome that most clients want to hear (higher conversion rates, more leads) instead of what designers tend to emphasize (clean design, HTML5 compliance, etc.) [H]e’s pitching himself as an investment, not an expense.

— bdunn 4 days ago

— Deleted my portfolio, made $30k in my first six months

— Hacker News

2013.05.28 Tuesday ACHK