When a friend of mine used to grumble because he had to write a paper for school, his mother would tell him: find a way to make it interesting. That’s what you need to do: find a question that makes the world interesting. People who do great things look at the same world everyone else does, but notice some odd detail that’s compellingly mysterious.

And not only in intellectual matters. Henry Ford’s great question was, why do cars have to be a luxury item? What would happen if you treated them as a commodity? Franz Beckenbauer’s was, in effect, why does everyone have to stay in his position? Why can’t defenders score goals too?

— Paul Graham

2011.06.16 Thursday ACHK